Twin Cities Wine Education is proud to present a free event for the local wine industry
Trade Seminar: Selling The Wines of Portugal
** Note: this is only open to employees of Minnesota retailers, restaurants, wholesalers, and importers **
The category of Portuguese wine has grown by leaps and bounds in the last ten years as more and more attention is paid not only to the incredible wines (including dominating the Wine Spectator Top 10 list last year) but also tourism. More and more consumers are traveling to Portugal, returning home, and seeking out these gems.
So how do you sell Portuguese wine? How do you present the stories of Portugal, the history of the country, the regional variations, the varieties, and the styles to your customers?
In this independent class open to all levels of the industry (wholesale, import, restaurant, and retail) we’ll answer these questions and much more. A panel of experts will discuss a wide range of topics including training your staff, understanding Portugal geography, ideas for display and presentation (both retail and restaurant) and much more.
If you sell Portuguese wine this is a must attend event! You will leave with greater Portuguese wine confidence, new ideas, and fresh energy going forward, guaranteed.