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The New Australia
September 10, 2015 @ 6:30 pm - 8:30 pm
Twin Cities Wine Education LLC presents
The New Australia A deep look into a land of unexpected variety
Photo: Semillon vines in the Barossa Valley, April 2008
For most of the last decade, Australia has been a tough sell for wine retailers. Why? Simple overproduction combined with consolidated ownership (80%+ of all Australian grapes are controlled by five multi-national companies) has led to a ‘same old – same old’ mentality. Go to most average liquor stores and the Australian wine section is identical. That’s what happens when wine becomes a widget. One brand dominates with over 50% of the market share. When the only Australian wine many are familiar with is Yellowtail, that becomes an identity problem.
Then, starting about three years ago, something magical began to happen.
As is always the case in wine, it started with small importers and small distributors. New brands never before available started arriving. Wine reps, connected deep with local fine wine communities, started bringing out the wine and telling the stories. Pretty soon the cool kid sommeliers on the coasts started to pay attention. Before you know it, you’re at one of the hot wine bars of San Francisco asking for a suggestion and the tattooed gent before you says “Dude, you gotta try this semillon from the Barossa Valley! It’s rad!”
In this class we’ll be experiencing what’s new in the world of Australian wine. We’ll dive deep into the key regions and approach Australian wine from an angle rarely experienced: that of terroir.
Particular attention will be placed on the wines of South Australia, covering the key regions of Eden Valley, the Barossa floor, Clare Valley, and McClaren Vale. We will also discuss the larger context of Australian wine marketing, and how careful effort seems to be paying off for the smaller family owned producers.
I hope you can join us for this new and awesome class!